Marketing strategy

The right type of research matters.

Since 2008, our core services focus on providing qualitative and quantitative methodologies to address your specific research needs. Whether you’re looking to gather opinions and perceptions, or you’re interested in analyzing data for effective decision-making—boom, done!

What we do:

  • Feasibility studies
  • Image and awareness
  • Competitive assessment
  • Satisfaction surveys
How we do it:

Qualitative research:

  • Focus groups
  • In-depth interviews (IDIs)
  • Intercept surveys
  • Mystery shopping
  • Digital engagement

Quantitative research

  • Online surveys
  • Telephone surveys
  • Mail and paper surveys
  • Mixed-mode surveys
  • Panel research
  • Data analysis

 

After a productive research and getting know the market and customer needs, the next step is to provide a successful marketing strategy based on research results. A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements.

The marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities.


A company’s marketing strategy should have a longer lifespan than any individual marketing plan as the strategy is where the value proposition and the key elements of a company’s brand reside. These things ideally do not shift very much over time.


QBS Consulting is ready with an experienced and talented team to help you know the market better and develop your business with the right product in the right place and right time to the consumers.

What we do:

- Feasibility studies

- Image and awareness

- Competitive assessment

- Satisfaction surveys

Other services

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